In 2024, the United States solidified its position as one of the world’s most influential crypto markets. The country witnessed impressive growth across transaction volumes, user adoption, institutional activity, and government engagement. This article outlines key metrics, expert insights, and strategic implications for fintech and crypto companies looking to enter or expand in the U.S. market.
Market Volume and Trading Activity
The U.S. crypto market generated $1.35 billion in revenue in 2024 and is projected to reach $2.72 billion by 2030, reflecting a healthy compound annual growth rate of 12.7%. Total transaction volume surged to $10.6 trillion, up 56% year-over-year, while trading volume on centralized exchanges reached $6.45 trillion in Q4 alone—a 111.7% increase compared to the previous quarter.
Source: Grand View Research, TRM Labs, CoinGecko
Expert Commentary:
“Such explosive volume growth signals that investor confidence in crypto is maturing rapidly — it’s no longer just an alternative asset, but an essential trading class.”
— Bobby Ong, Co-founder, CoinGecko
Crypto Ownership in the U.S.
Approximately 40% of U.S. adults now own some form of cryptocurrency, up 10% from 2023. The estimated number of crypto holders in the country has reached around 93 million people.
Source: Security.org Cryptocurrency Consumer Report 2024
Expert Commentary:
“This shift shows a mainstreaming of crypto ownership — it’s no longer a niche. The U.S. population is clearly embracing digital assets.”
— Peter Beckett, Lead Analyst, Security.org
Most Held Cryptocurrencies
Among crypto holders in the U.S., 76% own Bitcoin (BTC) and 54% hold Ethereum (ETH), confirming the continued dominance of these two assets in user portfolios.
Source: Security.org Cryptocurrency Report 2024
Expert Commentary:
“BTC and ETH still dominate wallets — and minds. Their market leadership remains unshaken.”
— Caitlyn Barnett, Senior Crypto Researcher, Fintech Today
Institutional Investments
Institutional engagement also surged in 2024. MicroStrategy, the largest public holder of Bitcoin, acquired an additional 27,200 BTC valued at $2.03 billion following Donald Trump’s election victory. The launch of spot Bitcoin ETFs in the U.S. further accelerated institutional access, resulting in the country accounting for 95.2% of global crypto ETP trading volume by October 2024.
Source: Fortune, FlowTraders Crypto ETP Report
Expert Commentary:
“Spot ETFs opened the floodgates. U.S. institutions are no longer hesitant — they’re all-in.”
— Melissa Jameson, Head of Crypto Strategy, Fidelity Digital Assets
Government Initiatives and Regulatory Signals
In March 2025, President Donald Trump signed an executive order establishing a national Bitcoin strategic reserve. This initiative will utilize over $17 billion in seized digital assets to strengthen the U.S. position in the global crypto economy.
Source: WhiteHouse.gov – Fact Sheet, March 2025
Expert Commentary:
“This may go down in history as the moment the U.S. officially treated Bitcoin as a national strategic asset.”
— Dr. Henry Cross, Professor of Digital Finance, MIT
Final Perspective by Borysla Kyselov, Co-Founder of StateGate
Considering the rapid expansion of the crypto market in the U.S., this is a highly strategic and timely moment for fintech and crypto companies to enter or scale within this high-margin, fast-evolving ecosystem. What we are witnessing is not merely transactional growth—it is the formation of a new financial infrastructure, backed by both institutional momentum and growing public adoption.
At StateGate, we believe that companies equipped with the right regulatory understanding, localized marketing strategy, and scalable digital products are uniquely positioned to thrive in this environment. We’re actively supporting projects in launching and expanding across the U.S., and we see immense opportunity ahead.
If your team is considering U.S. market entry or expansion, we’d be happy to explore how we can support your growth.
