Working at the intersection of European and U.S. digital markets, I consistently observe how significantly performance marketing strategies diverge across these regions. The differences go far beyond ad pricing—they’re embedded in user behavior, platform maturity, regulatory context, and the way products are expected to interact with audiences. In the U.S., average CPMs are noticeably higher,…
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In the world of crypto and fintech marketing, the eternal debate rages on: should you rely on CPI networks, or is an in-house PPC team the smarter investment? While CPI networks promise quick installs and user acquisition at scale, a dedicated PPC team provides deeper control, better optimization, and, ultimately, higher ROI. Here’s why your…
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Congress and federal agencies continue advancing regulatory measures that support the cryptocurrency industry. Under new leadership, some agencies are signaling a willingness to resolve ongoing legal disputes with crypto firms while offering clearer guidelines. This update explores recent developments and their potential impact, including executive orders affecting financial regulation. Senate Subcommittee Reviews Bipartisan Crypto Legislation…
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