Working at the intersection of European and U.S. digital markets, I consistently observe how significantly performance marketing strategies diverge across these regions. The differences go far beyond ad pricing—they’re embedded in user behavior, platform maturity, regulatory context, and the way products are expected to interact with audiences. In the U.S., average CPMs are noticeably higher,...
In the world of crypto and fintech marketing, the eternal debate rages on: should you rely on CPI networks, or is an in-house PPC team the smarter investment? While CPI networks promise quick installs and user acquisition at scale, a dedicated PPC team provides deeper control, better optimization, and, ultimately, higher ROI. Here’s why your...
Congress and federal agencies continue advancing regulatory measures that support the cryptocurrency industry. Under new leadership, some agencies are signaling a willingness to resolve ongoing legal disputes with crypto firms while offering clearer guidelines. This update explores recent developments and their potential impact, including executive orders affecting financial regulation. Senate Subcommittee Reviews Bipartisan Crypto Legislation...
The Return of IPOs: Fintech and Crypto Companies Are Going Public Again

The Return of IPOs: Fintech and Crypto Companies Are Going Public Again

By Boryslav Kyselov | June 4, 2025 | 0 Comments

After a quiet period in the IPO market during 2022–2023, the year 2024 marked a notable rebound, particularly among fintech and crypto companies. While valuations are now more conservative compared to the peaks of 2021, investor interest has returned—this time with a focus on mature and profitable business models. 🇺🇸 Chime: A Mature Fintech with…

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The US crypto market in 2024

The U.S. Crypto Market in 2024: Structure, Growth, and Strategic Momentum

By Boryslav Kyselov | May 15, 2025 | 0 Comments

In 2024, the United States solidified its position as one of the world’s most influential crypto markets. The country witnessed impressive growth across transaction volumes, user adoption, institutional activity, and government engagement. This article outlines key metrics, expert insights, and strategic implications for fintech and crypto companies looking to enter or expand in the U.S….

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Go to USA market article by Boryslav Kyselov

Why Now Is a Strategic Moment to Enter the U.S. Crypto Market

By Boryslav Kyselov | May 9, 2025 | 0 Comments

Recent remarks by U.S. Treasury Secretary Scott Bessent are more than just political signaling — they are a strategic roadmap for the global digital asset industry. The United States has made it clear: it intends to lead the next phase of global financial innovation by becoming the primary hub for digital assets. “The U.S. should…

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AI x Crypto: Tether quietly sets the stage for decentralized AI at scale

AI x Crypto: Tether quietly sets the stage for decentralized AI at scale

By Boryslav Kyselov | May 7, 2025 | 0 Comments

While most AI products today remain tightly locked behind centralized APIs and corporate paywalls, a very different model is starting to take shape — and it’s being built not in Silicon Valley, but out of the crypto-native world. Earlier this week, Tether made a quiet but powerful move: they unveiled an open-source, agent-based AI infrastructure…

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Crypto regulations in USA

FIT21: Why the U.S. Is Becoming the Most Attractive Market for Fintech and Crypto Projects

By Boryslav Kyselov | May 6, 2025 | 0 Comments

For years, the regulatory landscape for digital assets in the United States has been fragmented and uncertain. The lack of a unified framework created hesitation for investors and pushed many promising fintech and crypto ventures to more permissive jurisdictions. That could soon change. The proposed Financial Innovation and Technology for the 21st Century Act (FIT21),…

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